Salam Vancouver Magazine

Our Story

20 years ago, Moe Emady left Iran for Canada in hopes of finding greater opportunities. Having left his family behind, Moe found himself living in a foreign country all by himself. Seeking comfort in familiarity, he sought out to find the Persian community within the greater Vancouver area. He soon found out that the Persian community existing within the North Shore was the 2nd largest community of Persians in all of North America. With this discovery, he began collaborating with many local Persian-Canadian businesses.

It was at this point when Moe stumbled across a massive problem. He observed that even though the Persian community within the North Shore was large and influential, they were not being represented within the greater Vancouver area. He sought out to find within the community why this was the case. He discovered it was primarily because Persians did not have a media outlet that was adequately promoting their businesses, cultural events and traditions.

This prompted Moe to establish Daneshmand Magazine in 2006. The magazine named “The Scientist,” was designed to be completely dedicated to the growth of Persian culture through the provision of educated editorials in combination with promotional content for local Persian-Canadian businesses. Daneshmand provided a platform for professionals and consumers within the Persian community to interact with one another.

After the success of Daneshmand, almost 12 years later (2018), Moe established Salam Vancouver Magazine. He saw that there was a growing demand for daily Persian news amongst the Persian-Canadian community. He sought to create a publication Persians living in Canada can reliability cite for their daily news. Something that would help inform them of the events within their local community as well as relative events across Canada.

Today Daneshmand Magazine continues to be the largest Persian magazine in Canada. With its sister companies Salam Vancouver Magazine & Meta Marketing, they comprise the largest Persian-Canadian marketing company in all of Canada. The 2008 world financial crisis as well as the 2020 COVID pandemic were quite challenging but we managed to utilize them as an opportunity for the companies to grow stronger. Today, both Moe and Daneshmand are in the best place yet and the best is still only to come.